SoCal Consumer CommerceTech in Glendale

We find the best founders globally and prepare them for accelerators, investment and revenue.

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Applications open
Jul 15, 2026
Applications close
Sep 15, 2026
Program starts
Oct 1, 2026
Demo day
Early December
Delivery style
In-Person

You're Invited to Demo Day!
Join us to celebrate our Spring 2026 cohort, hear our startups pitch, and connect with fellow ecosystem leaders.

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Meet the Spring 2026 Startups

The newest cohort has been announced, yet. We'll update this section when they are!

Meet the Program Team

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Name

Chief Officer

Name

Chief Officer

Name

Chief Officer

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Chief Officer

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Chief Officer
Program Leaders

Jonathan

Hung

Director
Program Leaders

Roberto

Ayala

Director
Program Leaders

Osei

Gyamfi

Program Manager
Program Leaders

Jeni

Bartiromo

Program Leader

About Us

Actionable insights, friendly mentors, and a global network that's coveniently packaged in a 6-week program.

Proven Outcomes
During our 8 years, our mentor-driven, structured program has helped over 600 startups transition from validating their idea to building a scalable, impactful business. Our alumni have raised over $400M in funding and are accepted into premier accelerators such as Y Combinator, Techstars, and a16z.

Impact Focused
We're committed to enhancing startup ecosystem accessibility, with 80% of our startups founded by underrepresented entrepreneurs.

Founder Friendly
Requiring no equity and no fees, our 6-week program is designed for busy founders with limited budgets.

Illustrative image of a startup's journey.
Female Founder pitching on stage at Demo Day at Google

This Accelerator

FoundersBoost’s SoCal Consumer CommerceTech Accelerator in Glendale is a curated accelerator program designed to help promising pre-seed and seed stage Consumer CommerceTech startups in Southern California move toward investment and revenue growth. We support startups developing technologies that directly or indirectly help consumer brands, retailers, marketplaces, and other commerce businesses sell, market, fulfill, and operate. We welcome solutions across ecommerce, retail, and omnichannel commerce: including AI commerce, martech and adtech, creator and social commerce, retail and immersive retail technology, payments, customer engagement and loyalty, analytics and consumer insights, fulfillment, logistics, supply chain, merchant operations, and related enabling technologies.

No region shapes modern consumer commerce technology more than Southern California. It is the definitive epicenter where global supply chains collide with digital culture. By pairing the Western Hemisphere’s busiest port and logistics gateway with the absolute capital of the creator economy, SoCal natively breeds the advanced marketing, data, and retail platforms that drive the modern brand. Operating from Glendale—one of the region’s premier retail corridors—our accelerator injects founders directly into the networks transforming the global commerce landscape.

In collaboration with the Alliance for SoCal Innovation and Hacker Fund, this FoundersBoost program leverages Southern California’s deep talent pool, thriving startup ecosystem, and mature business market to support scalable companies at the earliest stage.

Over the course of six weeks, selected founders receive intensive one-on-one mentorship, pitch coaching, and strategic guidance from a global network of founders, investors, and industry experts. Startups in the program refine their product-market fit, strengthen their go-to-market strategies, and build the traction needed to raise capital — all with no equity taken and no fees charged, thanks to support of our partners and funds from a State Grant awarded through the City of Glendale Economic Development Division.

Following the program, qualified alumni will gain access to The Alliance for SoCal Innovation’s Venture Pipeline, providing hand-on introduction support to VCs actively investing in early-stage startups aligned with their thesis.

Startup Boost Logo in SVG form

Investors in our alumni include

Kleiner Perkins logoPlug and Play logo
Techstars logoWavemaker logoWayra logoY Combinator logo
Alchemist accelerator logoCrane logoMass Challenge logoMucker Lab logoRough Draft VC logo

Perks Over $200k
with Partners Including

1Password logoAWS logoBamboo HR logoBrex logoGoogle for Startups logoHubSpot for Startups logoSegment logoStripe logoUnbounce logoZendesk for startups logo

Founder Core Experience

Shot from above of startup founders sitting around a table working and dialoging.

Proven Outcomes

During our 8 years, our mentor-driven, structured program has helped over 600 startups transition from validating their idea to building a scalable, impactful business. Our alumni have raised over $400M in funding and are accepted into premier accelerators such as Y Combinator, Techstars, and a16z.

Impact Focused

Impact Focused:  We're committed to enhancing startup ecosystem accessibility, with 80% of our startups founded by underrepresented entrepreneurs.

Founder Friendly

Requiring no equity and no fees, our 6-week program is designed for busy founders with limited budgets.

Logistics and Expectations for our Program
Work 1-1 with startup ecosystem leaders, serial entrepreneurs, and industry-defining thought experts. Focus and execute on the tasks that will move the needle the most.  Cohorts are carefully selected for cohesiveness, with about 10 startup companies selected per location.

Time Commitment
6 weeks of 3-hr Weekly Focus Sessions plus additional 5 hours per week for deliverables.

Location:
In-Person, Virtual, or Hybrid. Please check your chapter's application page.

Weekly Focus Sessions
Action-driven fundamentals that focus on the key success drivers for early-stage companies.  Network with all global program participants at the Global Kickoff Event.

Investor-Facing Pitch Opportunities
The cohort culminates with a local Demo Day. Showcase your startup at the twice-yearly Global Investor Showcase.

Startups that are a Good Fit
Tech-based, scalable business across all verticals.  Small, dedicated teams.  Initial customer traction.  Diverse, underrepresented founder teams are encouraged to apply.

Weekly Focus Sessions

One-on-One Mentorship

Expert Speakers

Pitch Coaching

Week 1: Customer Development & Problem-Solution Fit
People in a meeting

Define your Ideal Customer Profile

Learn the best practices for collecting, analyzing and acting on customer feedback in an objective manner to refine your product offering.
* Refine your customer persona using demographic and psychographic data
* Capture feedback and prioritize feature roadmap without scope creep
* Metrics to assess product value delivery

Week 2: Pitch Deck and Delivery Mastery
Founders preparing a pitch

Pitch with Confidence

Create a pitch that investors will remember - and fund. Learn the top skills to tell your story in an increasingly competitive funding landscape.
* Create a concise and compelling 3-minute pitch
* Highlight your unique value proposition that shows why your product is better, faster, or more innovative
* Deliver an engaging pitch with confidence

Week 3: Market Entry and Market Capture
Founders brainstorming

Showcase your Market Opportunity

Evaluate your TAM, SAM, SOM and identify fiscally viable adjacent markets for expansion.
* How to niche down your industry to find early adopters
* Go-To-Market strategies that build on your early traction
* Testing and optimizing customer acquisition channels

Week 4: Finding Product-Market-Fit
Founders brainstorming

Build a Lovable Product

Learn the keys to building a product that impacts your customers in a lasting way.
* Identify growth-loop tactics to increase customer adoption and retention
* Balancing quick iterations against long-term scalability
* Measuring PMF and customer success

Week 5: Investment Landscape and Fundraising Strategy
Founder working on his laptop

Plan your Methodical Investment Strategy

Identify the key drivers in the current investment landscape, how to position your company in a way that compels investors, and determine your initial raise strategy.
* Identify the different funding methods for startups, with pros and cons for each method
* Define your Ideal Investor Profile and how to source potential investors
* How to prepare for due diligence and investor questions

Week 6: Venture Funding and Accelerators
Founders during a presentation

Prepare for your Next Milestones

Learn about the different resources available within your local startup ecosystem and how to identify the best resources for each stage of your business growth.
* Determine how your fundraising strategy andneeds change as you scale
* How to assess the right accelerator for your continued growth
* Analyzing equity dilution and exit scenarios

Track Record

In 8 years, we've had the following impact on pre-seed founders.

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$400M

Funding Raised
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80%

Startups have an Underrepresented Founder
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20+

Programs Globally
Founders holding hands.

2000+

Founders in our community

Investors and Accelerators for our Alumni

Kleiner Perkins logoPlug And Play logoTechstars logoWavemaker logoWayra logoY Combinator logo
Alchemist Accelerator logoCrane logoMass Challenge logoMucker Lab logoRough Draft VC logo

Program Partners

Global Accelerator Network (GAN) logoF6S logoTechstars logo
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FoundersBoost Ecosystem Partners

Global Accelerator Network (GAN) logoF6S logoTechstars logo
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Community

FoundersBoostX helps any early stage founder anywhere take the best next step in building their startup.

Here, you'll find a library of over 35 on-demand workshops to help you bring your startup to the next level.

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Get in Touch

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